The Great Barrier Reef is a world icon—an ancient, living system teeming with life and wonder. But it also faces growing threats. At Sunlover Reef Cruises, we don’t just show you the reef—we help you protect it.
And in 2025, there’s a powerful new way to do just that: The Lifetime of Greatness campaign is rallying global support to nominate the Great Barrier Reef for a UN Lifetime Achievement Award. It would be the first non-human recipient, a fitting tribute to a living entity that has shaped life for millennia.
You can support the cause by:
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Visiting alifetimeofgreatness.com and signing your support
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Sharing your own reef memories on social media using @lifetimeofgreatness and #lifetimeofgreatness
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Downloading supporter assets or creating your own from the campaign’s media kit
Small Changes, Big Impact: Eco Travel Tips
Your visit can contribute to a healthier reef. Here’s how:
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Use reef-safe sunscreen
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Take only photos, leave only footprints
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Reuse and recycle onboard
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Bring sustainable travel gear—like our favourite towel recommendation below.
Eco Style We Recommend: Will and Wind Towels
If you’re after a stylish, sustainable addition to your reef kit, Will and Wind is one brand we love. These Aussie-made towels and hoodies are created from recycled plastic bottles (rPET)—helping reduce landfill waste while offering top-notch comfort and performance.
Why we recommend them:
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90% less water, 70% less energy, and 75% fewer emissions compared to virgin fibre production
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Anti-microbial (they stay fresher longer!)
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Lightweight, quick-drying, compact—ideal for reef adventures
Check them out at willandwind.com.au and explore how sustainable gear can elevate your travel.
Together, We Can Celebrate—and Safeguard—the Reef
Whether you’re sharing the reef’s story online or drying off after a snorkel with a towel made from ocean-bound plastics, your choices matter. Tourism can be part of the solution—and we’re proud to play our role.
Support the “Lifetime of Greatness” movement, travel with care, and choose products that give back to the planet.
Because the Reef deserves nothing less than a lifetime of greatness.
